Executive Vice President and Chief Marketing Officer, PGA Tour
About the Speaker
Ty Votaw is Executive Vice President and Chief Marketing Officer for the PGA TOUR. He joined the PGA TOUR in January 2006.
As Chief Marketing Officer, Votaw oversees all integrated Marketing, Advertising, Brand Development, Communications, and Public Relations functions at the TOUR.
In addition, Votaw will continue to work with the other professional tours and golf organizations around the world on a variety of topics whether it involves the World Golf Foundation, the International Golf Federation or the International Federation of PGA TOURS.
In July 2008, the International Golf Federation, recognized as the representative body for golf by the International Olympic Committee, created an Olympic Golf Committee to drive its effort for the sport’s inclusion in the 2016 Games and named Votaw Executive Director. Votaw led golf’s Olympic effort and in October 2009 the International Olympic Committee voted to include golf, along with Rugby Sevens, in the 2016 Olympic Games. In December 2010, the Board of the International Golf Federation (IGF) appointed Votaw as IGF Vice President. In that role he will continue to work on behalf of the IGF and the sport as a whole to ensure golf’s successful re-entry into the Olympic Games in 2016.
Prior to joining the PGA TOUR, Votaw served as Commissioner of the LPGA. During his seven years as Commissioner, he developed and executed a Fans First strategic business plan, designed to enhance the fan experience and increase the marketability of the association and its players. The plan produced record increases in tournament attendance, television viewership and economic opportunities for LPGA players. International television coverage and the LPGA’s international tournament portfolio also increased under Votaw.
Prior to joining the LPGA, Votaw worked for the Cincinnati-based law firm, Taft, Stettinius & Hollister. He is a native of Greenford, Ohio, a graduate of Ohio University and earned his law degree at the University of North Carolina.